Over the past few years, a real estate buying frenzy bid up home prices to eye-popping amounts. However, as mortgage rates have risen, buyer demand has cooled.Consequently, home sellers who enter the market today may need to reset their expectations.

The reality is, it’s no longer enough to stick a “for sale” sign in the yard and wait for buyers to bang down the door. If you want to net the most money possible for your property in today’s market, you’ll need an effective game plan and a skilled team of professionals to implement it. 

Fortunately, we’ve developed a listing strategy that combines our proven approach to preparation, pricing, and promotion—all designed to help you get top dollar for your home. But you will play an important role in the selling process, as well. 

Here are some crucial steps you can take to set yourself up for success as a home seller in this market:


  1. Make Strategic Repairs and Improvements

When you sell something, it’s important to consider what your customer wants to buy. And according to a recent survey, 83% of Canadians view “affording necessary renovations” as a major hurdle to buying a home.If you can present buyers with a move-in-ready option, they will feel more confident in making an offer.

Before your home goes on the market, we’ll conduct a thorough walk-through to identify any problems that could prevent it from selling. In some cases, we may recommend a professional pre-listing inspection. Finding and addressing issues like leaks, rot, and foundation problems up front can pay off in the final sale price. Plus, it prevents sales from falling through because of a red flag on the home inspection, a scenario no seller wants to face.

Beyond repairs, we’ll also help you identify the simple upgrades that offer the highest return on your investment. For example, new paint can give your home a fresh look at a reasonable cost. And according to a recent report, it’s one of the top renovations for return at resale.3 Similarly, minor landscaping improvements can pay off in a major way. A healthy lawn offers an estimated 256% ROI.4

 

  1. Declutter and Depersonalize

When buyers look at a home for sale, they’re trying to envision themselves living there. That’s hard to do if it’s chock-full of the current owner’s family photos, children’s artwork, and souvenir collections. Plus, cluttered homes look smaller, and older items can make them feel dated. 

Decluttering before you put your home up for sale will help you in the long run—after all, you’ll need to move all your things to your new home eventually. Now is the time to shred, digitize, or organize old documents, donate old clothes, or move bulky furniture into storage. At a minimum, you’ll want to pack away excess items neatly before potential buyers view the home. Remove personal photos and other trinkets to create a blank slate that viewers can imagine decorating with their own prized possessions.

If you feel overwhelmed by this process, we’d be happy to make recommendations or refer you to a local service provider who can help.


  1. Stage Your Home for Success

Just as you take care to dress professionally for a job interview, you should always ensure your home looks its best for potential buyers. Home shoppers today are used to scrolling through Instagram and Pinterest, and they want to see the same wow factor when touring a home.

The process of making your home look its best and appeal to potential buyers is called staging, and it can be a game changer. According to the International Association of Home Staging Professionals, an average priced staged home sells 5 to 11 times faster than its unstaged counterpart. Even better, the majority of staged homes sell for 4% to 20% over list price!5

Some sellers hire a professional stager, who may bring in furniture and decor to increase the home’s appeal. Others choose to stage their homes themselves. We can help advise you on which route to choose and how much to invest in the process. 

It’s also important to consider what buyers in your neighbourhood are likely to be looking for in a home. We can help guide your staging choices with our local market insights. For example, in neighbourhoods where a large share of residents work from home, it may be effective to stage one room as an office space so potential buyers can envision their day-to-day routine.


  1. Prep for Each Showing

Most of us don’t live picture-perfect lives, and our homes reflect that (sometimes messy) reality. But when your home is on the market, it’s important to ensure that it is always ready for viewers, even on short notice. A missed showing is a missed opportunity to sell your home!

Before your home hits the market, it may be worth hiring professional cleaners to get in all the nooks and crannies. After, try your best to keep things spic and span. Just a few minutes a day wiping down counters, sweeping the floors, and vacuuming can make a big difference. 

It’s also worth noting that most buyers will open cabinets, drawers, and closets—so try to make sure everything is as neat and organized as possible. Keep toiletries and small appliances off countertops, and secure valuables and sensitive documents in a safe or off-site.

Want help finding a cleaning service to make your home shine for buyers? Reach out for a referral!


  1. Price Your Home Correctly From the Start

In the past few years, you may have seen homes in your neighbourhood sell for shocking amounts and wondered if you could get a similar price for your property. The temptation to list your home on the high side can be strong, but it’s best to be realistic from the start. Even in a strong market, some homes will sit for months. And the longer a property is listed, the more buyers worry that something is wrong with it.

Of course, you also don’t want to set your price too low and lose out on potential profit. That’s why it’s essential to work with real estate agents (like us!) who know the ins and outs of our local market and what buyers are willing to pay today. In a quickly-evolving market, comparable sales from a few months ago can lag the current market reality. 

Fortunately, if you’ve owned your home for several years, chances are good that it’s worth much more today than you paid for it. That means you stand to walk away with a handsome profit.

 

  1. Avoid Acting on Emotion

The past few years of over-asking-price offers with few conditions have set certain expectations for many sellers. It’s only natural to feel hurt or even offended if an offer comes in lower than what you think your home is worth. 

However, it’s important to keep in mind that those market conditions were unprecedented, and we are now returning to a more typical market. Home sellers who act rationally, rather than emotionally, are going to get the best results. 

Remember: You can always counter a low offer. The same goes for repair requests and conditions—everything is negotiable. However, it’s important to accept that the market is adjusting and flexibility is key. Keep your expectations reasonable, and remain open-minded. And you can rest assured knowing that we’ll be by your side every step of the way to help you navigate the process and negotiate a great deal.


  1. Work With a Local Market Expert

The economics impacting mortgage rates may be national, but real estate markets are hyperlocal. That’s why working with a professional agent who understands your neighbourhood’s dynamics is essential. Through our experience, we’ve gathered insights that can help us position your home for success in this market. Plus, we have the resources to connect with qualified buyers searching for a home like yours. 

Working with a knowledgeable agent is also the secret to getting as much money as possible for your home. We have access to extensive data on recent sales in your neighbourhood, which we will use to price and promote your property. That’s one reason why homes sold by agents draw much higher prices than those sold by their owners alone. The U.S.-based National Association of Realtors found that for-sale-by-owner homes went for a median price of $260,000 in 2020, while the median for homes sold by agents was $318,000.6 That’s a difference of $58,000—and money you don’t want to leave on the table.


YOUR AGENT AND ADVOCATE

Selling a home in a fast-changing market can be stressful. You’re likely to hear conflicting advice and opinions from people in your life, and decisions like what colour to paint your front door or how much to list your home for can be overwhelming. 

That’s where we come in. The market may be adjusting, but we’re here to help you make the most of it. We’re listing experts in our area, and we know what steps you need to take for a smooth, profitable transaction.

If you’re considering buying or selling a home, we invite you to reach out to schedule a free consultation. We’re happy to talk through your specific situation and goals and help you identify your next steps.

The above references an opinion and is for informational purposes only.  It is not intended to be financial, legal, or tax advice. Consult the appropriate professionals for advice regarding your individual needs.


Sources: 

  1. Global News - 

https://globalnews.ca/news/8833692/canada-housing-prices-bidding-offers/

  1. Chartered Professional Accountants Canada - 

https://www.cpacanada.ca/en/news/canada/housing-survey

  1. RE/MAX Blog - 

https://blog.remax.ca/renovations-that-pay-off-on-resale-according-to-re-max-brokers/

  1. Angi - 

https://www.angi.com/articles/smart-landscaping-tips-can-increase-home-value.htm

  1. International Association of Home Staging Professionals - 

https://pages.iahsp.com/home-staging-statistics/

  1. National Association of Realtors - https://www.nar.realtor/research-and-statistics/research-reports/highlights-from-the-profile-of-home-buyers-and-sellers#purchased
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Are you and your family looking for safe and fun ways to Trick or Treat this year? We have gathered our area favourites for you (plus a few bonus activities at the end)!


Trick or Treat at Nanaimo North Town Centre!

October 31st  4pm-5pm

Happy Halloween! Costumed kids under the age of 12 will get a special Halloween treat when they participate in Trick or Treat at NNTC! Kids can visit NNTC businesses between 4pm and 5pm on Halloween day (October 31st) for a treat while supplies last. 


Trick or Treat in the Village – Qualicum Beach

Join us in the Village at Qualicum Beach for some spooky fun between 3pm and 5pm on October 31. Visit your favourite shops and discover some new ones while your kids Trick or Treat in our safe and friendly environment. Hosted by the Qualicum Beach Chamber of Commerce and the Downtown Businesses of Qualicum Beach


Coombs Candy Walk and BSS Dry Grad Haunted House

October 31st 6pm-8pm

The time-honoured Coombs Candy Walk has returned for its 53rd year. Experience the magic of trick-or-treating through the skillfully decorated indoor candy walk. This year's theme is "Toy Box." Little ghosts and ghouls take part in the cakewalk, have a snack at the concession, or snap some photos at the photo booth.

Activities include: Indoor Trick-Or-Treating, Live Entertainment, Cake Walk, Concession, and more! Please note, there will not be fireworks this year.

Admission is by donation. This is an all-ages event. We respectfully ask that you please leave your pets at home.

The Ballenas Secondary School Dry Grad Committee will be organizing the Haunted House in the big red barn. This is intended for older children. The Haunted house is organized as its own fundraiser. Admission is paid separately, and all proceeds go directly to BSS Dry Grad.


Fall Harvest Festival at Silver Meadows Farm - Errington

OCTOBER 26 THRU OCTOBER 31 9:30 am-5:30 pm

Join Silver Meadows Farm and celebrate fall! Corn maze, u-pick pumpkin patch, weekend hayrides, and more! $2 Corn Maze, $3-10 U-pick pumpkins


McNabb’s Corn Maze & Pumpkin Patch – Yellow Point

Open 7 days a week from thru October 31st.

NOT LONG LEFT TO VISIT THE MAZE

Our final day for the 2022 season is Halloween, on October 31st. Don’t miss the maze!

7-acre Corn Maze, massive Pumpkin Patch (complete with Hayrides), and roadside Produce Stand. Experience some real “Family Fun in the Country”!

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I have listed a new property at 103 1355 Cumberland Rd in Courtenay. See details here

Welcome to Craigmark Place. This two bedroom/1 bathroom condo is centrally located within walking distance to downtown Courtenay, transit, recreation, schools and has a park located directly across the street. This is a corner ground level unit and has been professionally painted, with a new fridge and hot water tank just installed (2022). The generous floorplan is well laid out and has a large laundry/storage room, and a large living and dining room area. Storage /in-suite laundry are an added bonus. Building features include a secured entry, welcoming lobby area, and rentals are allowed, as well as 1 dog or 1 cat. No age restrictions. Low strata fees. Don’t miss out on this affordable opportunity to get yourself into the market either as a first-time home buyer or investor.

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What can we say about the town of Qualicum? CHARMING is the first word that comes to mind! This small-town community exudes charm, and is coupled with four kilometers of curving, postcard-perfect sand, which gives the town of Qualicum Beach its name.

Well known for its downtown village featuring a plethora of unique independent shops, there are also many places to grab a bite to eat or a beverage to enjoy. On Saturdays there is a Farmers Market that attracts a number artist and local producers of drinks, farm-fresh food, and local baking. This is a year-round market and must see! 

Qualicum is situated in between the larger communities of Nanaimo and the Comox Valley. Qualicum Beach residents can easily access the beautiful and vibrant surrounding neighbourhoods & attractions, such as Mt Washington Ski Resort and Strathcona National Park, the Comox Valley with its world-renowned mountain bike trails & craft breweries, and Port Alberni – the gateway to the west coast and salmon fishing capital.

There is also a small Airport which provides regular flights to Vancouver, Abbotsford, Tofino, Victoria, and Nanaimo for easy travel or additional sightseeing in the area for further exploring. 


We recommend the following of our favourite foodie spots:

We recommend the following activities:


Want to live in this amazing Qualicum Beach Community?

Search for Homes in this area on our website.

If you want to subscribe to the RSS Feed with Local Real Estate Statistic monthly you can do so here 

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I have listed a new property at 54 529 Johnstone Rd in French Creek. See details here

Welcome to Pebble Beach. This 2 bedroom/2 bathroom patio home offers a large patio and greenspace off the main living area. The layout is bright and spacious with a gas fireplace. The primary bedroom has a walk-in closet and large ensuite bathroom with walk-in shower and soaker tub. The Pebble Beach development offers beach access for residents, has secured entry in the evening, club house, secured RV parking, garden plots & pets are welcomed in this adult oriented community. The attached garage with attic storage and Built-in shelving. Pets and rentals are allowed with some restrictions. Just minutes from golf, marina and all the amenities of Parksville & Qualicum Beach.

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I have listed a new property at 664 Middlegate Rd in Errington. See details here

COUNTRY COMFORT a Tranquil, Serene & Peaceful setting in the Sought after Englishman River Estates. This 1614 sq ft 3 Bdrm 2 Bath Rancher is built on a crawlspace on a very private fully fenced, gated & gorgeous 2.59 acres. Surrounded by the natural beauty of the area & within walking distance to a river. The parklike acreage offers a variety of nature trails, beautiful outdoor living spaces with 2 large decks, a Gazebo, lots of sunshine, raised garden beds, a large lined irrigation pond & a Koi pond in the front with a water feature. The home is setback quite a long distance from the road for added privacy & is secured by a gate & a security System. Nicely designed with an 11 foot vaulted ceiling in the Great Room, a well laid out Kitchen with an Island & Pantry. All the rooms are a generous in size & there are numerous large windows that allow an abundance of natural light to fill the already bright living spaces. This oasis is the ideal place to call home & reconnect with nature.

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I have listed a new property at 1275 Chatsworth Rd in Hilliers. See details here

Country Acreage with 2 homes – located on an acre by the Whiskey Creek at the end of a no thru road. This peaceful 1 acre lot features two homes, and is ideal for a mortgage helper or multi-generational living. The homes and property have been well cared for and have had numerous updates to them. The carriage house sitting at the back of the property has 2 bathrooms and a cozy great room with wood stove, lovely wood floors and a primary bedroom with 2 pc ensuite. The main house offers a larger great room with full bath and also a newer woodstove with separate primary bedroom upstairs, and a secondary room that lends itself to a 2nd bedroom or den with a deck. The gardens are robust and have been well-nurtured . The lot is fully fenced. There is ample room for parking, and storage, with storage shed and a detached studio space. Enjoy country living just 10-15 minutes away from Parksville, Qualicum and Coombs.

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Please visit our Open House at 572 Berwick Rd N in Qualicum Beach. See details here

Open House on Saturday, October 8, 2022 10:00AM - 1:00PM Hosted by Brittany Marie

Minutes from town, beach and all amenities. This 1/3 acre property will appeal for its garden suite zoning, separate garage/workshop, raised garden beds & mature fig trees. The charming recently updated 2-bed, 2-bath cottage is your perfect retirement home for living the dream growing your own food while enjoying a country lifestyle, close to everything. Low maintenance stucco exterior. Come see what the ocean side lifestyle and climate have to offer!

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Please visit our Open House at 1051 Troy Pl in Qualicum Beach. See details here

Open House on Sunday, October 9, 2022 11:30AM - 1:30PM

Rancher located on a cul-du-sac next to a green space with a lower level living space for separate guest or inlaw accommodation, or hobbies. This home is situated on .48 of an acre. The upstairs features three bedrooms, two bathrooms and a spacious floorplan. The patio doors on the living room and primary bedroom extend to a large deck facing towards the ocean. Enjoy the ambiance of living in the Country yet only minutes to all amenities. Less than 5 min. to Village Centre and the beach. This quiet, tranquil neighbourhood borders the Little Qualicum River, with walking trails and the Little Q farm and market garden. Enjoy the gardens in the landscaped front yard with the sunroom located off the front entrance. The two-car garage feature a workshop for hobbies and storage. Vacant, quick possession possible.

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